Most people, if questioned, would assume that fast food junkies are most likely to be found in the USA. Nevertheless, a new study delivers a very surprising verdict, revealing that the true "fast-food nation" is actually Bulgaria, and not the United States as most people believed, according to USA Today.
"According to a survey performed in 12 countries around the world on 10 300 respondents and their relationship with fast food, market research firm Synovate has learned that the US is far from being the fast-food nation, since it’s Bulgaria that is right now enjoying its "honeymoon" with it, recording the biggest percentage of people who say they love it so much they simply could not envision life without it. Ironically enough, fewer Americans feel this way, and a higher percentage of them even feel guilty afterwards and work out the extra calories they ingested, the research has also established," USA Today informs us.
The survey informs us that although 44 percent of Americans admit to loving fast food too much to give it up, a total of 68 percent of Bulgaria expressed similar preferences. Malaysia comes in third with 20 percent of diehard fast-food lovers, while Sweden ranks in fourth with 19 percent.
Perhaps Bulgarians' new-found love of fast food could be attributed to its novelty value?