Greek food products group Vivartia, which in 2007 bought Bulgarian United Milk Company, plans to invest 125 million euro this year to strengthen its positions on the market of frozen foods and dough products in South Eastern Europe, website investor.bg reported on August 21.

Some 50 million euro will be poured into production facilities in Greece and the rest throughout the region. Two brands that will receive strong financial inflows are the 7days and Bake Rolls lines of baked foodstuffs, but the bulks of the investment will be poured into the dairy and soft drinks subsidiaries.

Vivartia also plans “considerable investments” in the fast-food restaurants and the cafeteria chains it operates, such as Goody's, Flocafe and Megusto. Some money would also be spent on renewing and upgrading the distribution and sales infrastructure.

The company also plans to step on new markets in the region, with Albania and Serbia targeted first.