If in a few hours’ time, John McCain follows through with his telegraphed strategy of trying to turn the televised October 7 presidential debate into a “Who is Barack Obama?” spectacle, he will be making one of the most profound mistakes of his long political career, and could shed poll points the way that stock exchanges lately have been nosediving.
The numbers are running against McCain. No, not just the opinion polls of the past two days, which have suggested an Obama lead variously between eight and six points, but also the newly-released numbers from the International Monetary Fund’s Global Financial Stability Review which now estimates losses to the US banking system at $1.4 trillion.
The US is the “epicentre”, to use the IMF’s word, of the current global financial crisis. If audiences tuned in on October 2 in the hope of a Sarah Palin Night Live comedic moment or several, the context of the Obama-McCain debate is a much more serious one. Undecided voters are certain to be much more interested in a focus on economic solutions than a magnifying glass on a rival presidential candidate’s CV.
The issue now is the damaged stock market, fears about savings and job security. Asking questions about whom Obama knew and when did he know them will not be an answer (and in any case, such questions would have to be rhetorical, because the debate rules forbid candidates asking direct questions of each other). Economic woes are generally believed to be behind the electoral map lately becoming friendlier territory for Obama. Failure by McCain to establish himself as someone with clearly articulated and workable economic solutions, rather than someone who digresses from the general to the not especially relevant particular in answering questions about the economy, could make some swing states wastelands for the McCain campaign.
One thing, frail hope for the McCain that it may be, is that the margin between Obama and McCain is not larger. Given McCain’s stumbles on the economy and the ease with which the Democrats could damn him by association with the Republican White House of the most recent two terms (that “maverick” horse is very tired and cannot go any further), Obama should be doing better. McCain has a chance to fight back by staying away from personal invective and offering substance.
After all, we have all heard by now about McCain’s preference for the very town hall format that will be used in the debate to be moderated by Tom Brokaw and that will include about a dozen questions from the audience and a handful of the reportedly six million questions that have been e-mailed in ahead of time. Even one defining moment in answering a question about the economy could help McCain.
As we have seen in the previous presidential debate and in the vice-presidential Palin-Biden show, McCain could well try to probe the perceived weakness of Obama as someone who will increase taxes; not a guaranteed success as a strategy given that Obama surely will respond about his proposed tax cuts for the middle class.
Both Obama and McCain share a weakness. Neither has adequately articulated how they will revise their long-standing campaign platforms in the light of the US’s post-bailout economy. Obama has the better chance in winning the race to link, in the public mind, the current economic trauma to the Republicans.
The rules of the debate reportedly forbid camera shots of audience questioners’ facial reactions to answers and no follow-up questions will be allowed, and nor will Brokaw be allowed to offer reality checks on assertions made by the candidates.
Pundits already have been online offering response to the respective candidates on the basis of their previous performances. For Obama, not to come across as too professorial and above all, to not use the word “agree” quite as much in responding to points by McCain. For McCain, to show some maturity and courtesy in actually looking at his opponent while Obama is speaking (expect to see this, though without the affectionate mesmerized gaze with which Nancy used to favour Ron) and most of all for McCain to keep fixed in his mind: It now really is the economy, stupid.


















