TUBORG beer manufactured by the Bulgarian brewery Shumensko Pivo will start selling on the market by May, Carlsberg Bulgaria executive director Alexander Gruncharov announced on Tuesday.
The price of the popular beer will be quite reasonable, he said.
The launch of the Bulgarian-made Tuborg beer had been initially planned for the New Year but manufacturing was delayed intentionally to give time to consumers to accept the new half-litre bottle of Shumensko Special beer. Gruncharov said that in the first quarter of 2004 the sales of Shumensko Special have risen up by 30 per cent compared to last year.
Danish company Carlsberg, owner of Shumensko Pivo and Pirinsko Pivo, is planning to invest between three and five million leva in the two breweries this year. The money will go mainly for modernising the bottling lines and for accompanying activities. The initial plan was to invest 10 million leva this year but this will depend on the production growth, Gruncharov said.
Last week, in a series of newspaper interviews, Gruncharov said that Shumensko Pivo and Pirinsko Pivo are to be united in a single company. This was the reason to move the headquarters of both companies to Sofia. The process is quite complicated and will go through a series of bureaucratic steps, which might take a few months, Gruncharov said. Combining the two companies under Carlsberg Bulgaria will be made to optimise their management.
This will be the next step in the wave of unification within the Bulgarian beer manufacturing sector, after four breweries joined forces under Kamenitsa, two under Zagorka, and Ledenika was merged with Varnensko Pivo.
Carlsberg Breweries acquired a majority share in both Bulgarian breweries in 2002, and in 2003 increased its share to more than 90 per cent of their capital.
There are about 670 people currently employed by Shumensko Pivo and Pirinsko Pivo but it was expected that some would be laid off, Gruncharov said.
- Business Staff
The price of the popular beer will be quite reasonable, he said.
The launch of the Bulgarian-made Tuborg beer had been initially planned for the New Year but manufacturing was delayed intentionally to give time to consumers to accept the new half-litre bottle of Shumensko Special beer. Gruncharov said that in the first quarter of 2004 the sales of Shumensko Special have risen up by 30 per cent compared to last year.
Danish company Carlsberg, owner of Shumensko Pivo and Pirinsko Pivo, is planning to invest between three and five million leva in the two breweries this year. The money will go mainly for modernising the bottling lines and for accompanying activities. The initial plan was to invest 10 million leva this year but this will depend on the production growth, Gruncharov said.
Last week, in a series of newspaper interviews, Gruncharov said that Shumensko Pivo and Pirinsko Pivo are to be united in a single company. This was the reason to move the headquarters of both companies to Sofia. The process is quite complicated and will go through a series of bureaucratic steps, which might take a few months, Gruncharov said. Combining the two companies under Carlsberg Bulgaria will be made to optimise their management.
This will be the next step in the wave of unification within the Bulgarian beer manufacturing sector, after four breweries joined forces under Kamenitsa, two under Zagorka, and Ledenika was merged with Varnensko Pivo.
Carlsberg Breweries acquired a majority share in both Bulgarian breweries in 2002, and in 2003 increased its share to more than 90 per cent of their capital.
There are about 670 people currently employed by Shumensko Pivo and Pirinsko Pivo but it was expected that some would be laid off, Gruncharov said.
- Business Staff
