Few visitors fail to be seduced by Bulgaria.

The list of its attractions is long. Every holidaymaker may find a suitable element. Water, in the form of the country's magnificent Black Sea coast, with its range of unspoiled beaches and soaring cliffs, and the resorts that cater for visitors seeking modern and comfortable accommodation and a slice of night life to follow their day of sun, sea and sand; and mineral water, offering relaxation and a time to heal at one of the country's many spa resorts. Earth, in the form of Bulgaria's mountain breakaways, the scenic beauty that pervades so much of the country, and the rapidly-developing opportunities for village and eco tourism, a chance to savour the atmosphere of the quiet countryside, to relish the cuisines unique to Bulgaria's regions, and to relax in the hospitality of the country's people. And fire, with the traditional Nestinari fire-dances that symbolise how much the country has to demonstrate of its culture, of these and other spiritual traditions, and of people's passion for life.

Indeed, whether you seek out a place to fish, to go white-water rafting, to admire Bulgaria's vast wealth of Thracian and other historical treasures, or simply to bask at the seaside, the country, its cities, towns, villages, mountains and coastline, offers it all.

Naturally, Bulgaria has some challenges to face in further developing its tourist industry. On these pages you will find some interesting comments from people within the industry and how they view the future. What is certain is that there is a future, and with some effort, it will be very bright one. In the meantime, the days are warming, and thoughts turn to enjoying the many delights of Bulgaria.

It's time for travel...