A winter holiday in Bulgaria means an avalanche - of superlatives.

Ample snow, generous sunshine, warm and hospitable hosts, delicious food, extreme sports, expert tuition, skilled rescue services, memorable apres-ski and all for affordable prices - these are the reasons why, as a winter holiday destination, Bulgaria is climbing new peaks.

The country boasts resorts and facilities at the picturesque destinations of Bansko, Borovets and Pamporovo that are already of high quality, and are undergoing further upgrades to put them in line with the best in the world.

While the top three destinations offer classic snow holiday options, Bulgaria also offers a wealth of unique experiences through vacations in its villages and through its ever-developing opportunities for eco and cultural tourism.

In this issue of Time for Travel, Mario al-Djebouri, the head of the State Agency for Tourism, explains in an interview why coming to Bulgaria means "coming to your senses" - meaning that a visit to the country's wonders really is a chance to feel fully alive, and to give every sense a real treat.

Bulgaria is standing by with a warm winter welcome...It's Time for Travel!