Investment funds Warburg Pincus, Advent International and GMT Communications Partners are interested in bidding for Bulgarian terrestrial broadcaster bTV, a News Corp property, news agency Dow Jones reported on July 30 2008.
Sources told the news agency the first offers for the TV channel were expected mid-August.
News Corp. has hired Lehman Brothers to consult the sale of the Bulgarian broadcaster, which is valued at 600 to 700 million euro.
Dow Jones quoted sources close to the deal as saying that the property would attract the attention of both buyout funds and media companies because of the tremendous potential of the Bulgarian media market.
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