to buy products with the sign of the Red
Cross in order to help orphans, homeless and
sick children.
Did you know that by buying a packet of milk or a pound of cheese you are directly assisting a national campaign organised by the Bulgarian Red Cross (BRC)? Everyone has come across the emblem of the International Red Cross with the inverted colours of the Swiss flag - a red cross on a white background. Since the beginning of the Christmas holiday the emblematic sign has been pouring over customers in the biggest hypermarkets and shops in the country, stamped on the dairy products of the Fama Plc company.
It is all part of a national fund raising campaign by the BRC which runs until the middle of June.
The campaign, bearing the slogan Right of Future, is a joint initiative of the BRC and Fama Plc’s Rossa dairy products. It aims to help orphans, children at risk, victims of violence, and children suffering from serious diseases. Metro Cash and Carry, Billa and Ramstore hypermarkets, as well as many smaller shops, now carry yellow and white cheese, butter, yoghurt and fresh milk products with the Bulgarian Red Cross logo.
“Against using the emblem, the donor will donate a percentage of sales, but not less than 40,000 leva,” Hristo Grigorov, president of the BRC said. The aim is to create a resource fund for the BRC’s six social institutions in Bulgaria, where children at risk are offered rehabilitation and medical help.
These institutions are situated in Sliven, Dobrich, Targoviste, Plovdiv, Rousse and Gabrovo. “Nowadays, the BRC supports them through international programmes with other Red Cross National Societies as well as with national fund-raising campaigns organised in Bulgaria,” said Angela Nesheva, head of fundraising and marketing with the BRC.
The new board of the BRC has faced the challenge of successfully combining traditions with the challenges of the new times. One of the forces aiding in this process will be the volunteer, said Grigorov. “We would like to attract more volunteers from other spheres of life, not strictly from the nursing and doctoral professions,” he said.
Today’s lists of participants with the BRC are lawyers, architects, economists and teachers. “This sets a creative atmosphere for work and discussions,” Grigorov said. The BRC has become a pillar for people in hard times and the children who will be taken care of with Right For Future are no exception.
As part of world’s largest humanitarian network, the campaign promotes the principles attached to the organisation’s beliefs which date back to its founding in Bulgaria in 1885. These are the humanity, impartiality, neutrality, voluntary service, unity and universality - stressing on helping children.
The campaign includes a video clip, which lasts for 75 seconds and features 15 Bulgarian celebrities supporting the campaign. “All these people are the role models for many in Bulgarian society, and they consider the activities of the BRC as important,” Grigorov said.
The clip will be aired for another five months together with four video spots of 20 seconds each and a print advertisement in the biggest daily newspapers. Shots of children in the clip are intermixed with flashes of the famous role models, who express their attitudes towards the problems of children at risk, the disabled and the homeless.
The slogan behind them says: “We haven’t the right to be indifferent because these children need our support.”
In the clip, sculpturist Georgi Chapkanov, said that each child deserves respect; singer Belo-slava said that they all need love. “Each child can make mistakes,” said Lili Ignatova, world champion in gymnastics.
“I decided to be a part of the national campaign for personal reasons because I do believe that each child must be healthy,” said journalist Evgenia Atanassova. She said not all children were lucky enough to be born in an equal environment and she is doing her part as a citizen to aid those in need.
“The campaign has been going great and the constant contact between me and Fama Plc informed me about the growth in sales of the company,” said Nesheva on Wednesday. “I am constantly asked by media and interested people about the Right Of Future.”
“The Bulgarian Red Cross is constantly evolving and adapting to a changing enviornment. The American Red Cross/BRC partnership is an equal exchange of ideas where ARC learns the issues and conditions faced by the people of Eastern Europe and where ARC can share some of the things we’ve been able to accomplish in the US and our programs overseas,” said Nicole Sirak, organisational development delegate. According to her BRC has taken some American Fund-raising ideas and adapted them for Bulgaria pretty well. She said that ARC/BRC also jointly researched Bulgarian attitudes towards fund-raising to learning how the Red Cross can adapt itself to a rapidly changing enviornment. “Lessons learned in Bulgaria will be shared with other Red Cross societies throughout Eastern and Central Europe,” Sirak said.
The National Society Red Cross Bulgaria, with Metropolit Kliment as president, was established and recognised by the International Committee of the Red Cross in Geneva in a letter on October 20, 1885.
Since its creation, the BRC has had 13 presidents who have been eminent people in Bulgaria’s public life. The BRC has made a particular contribution to the formation and first steps of the Bulgarian public health system. It built a number of hospitals in Sofia, Pleven, Haskovo, Bourgas, as well as its own nursing school and the Hospital Red Cross.
Today the national society serves the poor with its free soup kitchens and numerous forms of humanitarian relief. The BRC also promotes free blood donation and helps organise donation campaigns.
Statistics released by the BRC have recorded the impressive efforts of the organisation last year. Its institutions spent 8,600 hours offering rehabilitation for children with cerebral paralysis, and 5,700 hours professionally consulting children with psychological or social problems.
The BRC also served 25,400 meals and offered shelter to 11,300 children.
It is all part of a national fund raising campaign by the BRC which runs until the middle of June.
The campaign, bearing the slogan Right of Future, is a joint initiative of the BRC and Fama Plc’s Rossa dairy products. It aims to help orphans, children at risk, victims of violence, and children suffering from serious diseases. Metro Cash and Carry, Billa and Ramstore hypermarkets, as well as many smaller shops, now carry yellow and white cheese, butter, yoghurt and fresh milk products with the Bulgarian Red Cross logo.
“Against using the emblem, the donor will donate a percentage of sales, but not less than 40,000 leva,” Hristo Grigorov, president of the BRC said. The aim is to create a resource fund for the BRC’s six social institutions in Bulgaria, where children at risk are offered rehabilitation and medical help.
These institutions are situated in Sliven, Dobrich, Targoviste, Plovdiv, Rousse and Gabrovo. “Nowadays, the BRC supports them through international programmes with other Red Cross National Societies as well as with national fund-raising campaigns organised in Bulgaria,” said Angela Nesheva, head of fundraising and marketing with the BRC.
The new board of the BRC has faced the challenge of successfully combining traditions with the challenges of the new times. One of the forces aiding in this process will be the volunteer, said Grigorov. “We would like to attract more volunteers from other spheres of life, not strictly from the nursing and doctoral professions,” he said.
Today’s lists of participants with the BRC are lawyers, architects, economists and teachers. “This sets a creative atmosphere for work and discussions,” Grigorov said. The BRC has become a pillar for people in hard times and the children who will be taken care of with Right For Future are no exception.
As part of world’s largest humanitarian network, the campaign promotes the principles attached to the organisation’s beliefs which date back to its founding in Bulgaria in 1885. These are the humanity, impartiality, neutrality, voluntary service, unity and universality - stressing on helping children.
The campaign includes a video clip, which lasts for 75 seconds and features 15 Bulgarian celebrities supporting the campaign. “All these people are the role models for many in Bulgarian society, and they consider the activities of the BRC as important,” Grigorov said.
The clip will be aired for another five months together with four video spots of 20 seconds each and a print advertisement in the biggest daily newspapers. Shots of children in the clip are intermixed with flashes of the famous role models, who express their attitudes towards the problems of children at risk, the disabled and the homeless.
The slogan behind them says: “We haven’t the right to be indifferent because these children need our support.”
In the clip, sculpturist Georgi Chapkanov, said that each child deserves respect; singer Belo-slava said that they all need love. “Each child can make mistakes,” said Lili Ignatova, world champion in gymnastics.
“I decided to be a part of the national campaign for personal reasons because I do believe that each child must be healthy,” said journalist Evgenia Atanassova. She said not all children were lucky enough to be born in an equal environment and she is doing her part as a citizen to aid those in need.
“The campaign has been going great and the constant contact between me and Fama Plc informed me about the growth in sales of the company,” said Nesheva on Wednesday. “I am constantly asked by media and interested people about the Right Of Future.”
“The Bulgarian Red Cross is constantly evolving and adapting to a changing enviornment. The American Red Cross/BRC partnership is an equal exchange of ideas where ARC learns the issues and conditions faced by the people of Eastern Europe and where ARC can share some of the things we’ve been able to accomplish in the US and our programs overseas,” said Nicole Sirak, organisational development delegate. According to her BRC has taken some American Fund-raising ideas and adapted them for Bulgaria pretty well. She said that ARC/BRC also jointly researched Bulgarian attitudes towards fund-raising to learning how the Red Cross can adapt itself to a rapidly changing enviornment. “Lessons learned in Bulgaria will be shared with other Red Cross societies throughout Eastern and Central Europe,” Sirak said.
The National Society Red Cross Bulgaria, with Metropolit Kliment as president, was established and recognised by the International Committee of the Red Cross in Geneva in a letter on October 20, 1885.
Since its creation, the BRC has had 13 presidents who have been eminent people in Bulgaria’s public life. The BRC has made a particular contribution to the formation and first steps of the Bulgarian public health system. It built a number of hospitals in Sofia, Pleven, Haskovo, Bourgas, as well as its own nursing school and the Hospital Red Cross.
Today the national society serves the poor with its free soup kitchens and numerous forms of humanitarian relief. The BRC also promotes free blood donation and helps organise donation campaigns.
Statistics released by the BRC have recorded the impressive efforts of the organisation last year. Its institutions spent 8,600 hours offering rehabilitation for children with cerebral paralysis, and 5,700 hours professionally consulting children with psychological or social problems.
The BRC also served 25,400 meals and offered shelter to 11,300 children.
