CNN International will include Bulgaria in its Sights & Sounds online and TV advertising campaign as it seeks to build on the existing Bulgarian tourism TV advertising campaign on the channel, the broadcaster said in a statement.

Bulgaria tourism’s Sights & Sounds campaign was launched live to a global audience via CNN’s television feed for the Europe, Middle East and Africa region, as well as its international website, cnn.com/international, on March 10.

The TV elements are built around the mottos, “Bulgaria - Nature welcomes you” and “Bulgaria - Enjoy your choice”, while the online magazine www.sightsandsounds.tv/bulgaria contains streamed video highlighting areas of interest for tourists, information on arts and culture, weather news and high resolution maps and images, the statement read.

Bulgarians State Agency for Tourism deputy head Stanislav Novakov said that the agency was “proud to be working with CNN International for a second consecutive year (…) via CNN’s multiple platforms, the global audience will be able take a virtual tour of our beautiful country and make the right choice to come and discover the homeland of the mythical singer Orpheus and the legendary Spartacus, the land of the oldest gold craft in the world, with 14 centuries of cultural and historical heritage, a land of preserved traditions, customs and hospitality.”

According to Rani R. Raad, senior vice-president for CNN International advertising sales, the Sights & Sounds solution provides clients with a powerful, cross-platform tool to reach the international audience. “At CNN, we’ve worked hard to translate our knowledge of the tourism advertising space into tailored, effective media campaigns for our clients and we are delighted that Bulgaria Tourism has chosen to continue advertising with us,” he said.