A national road safety campaign would start in Sofia during the international music festival Prise Fest.

Traffic police and BG Radio worked on the campaign together. Concerts would be held in Sofia, Varna and Bourgas, Focus news agency reported.

A number of Bulgarian celebrities, including rock veterans Signal would support the campaign.

The aim of the campaign would be to raise public awareness about the fatal results speeding could have. The main target audience of the campaign is comprised of younger people.

Aleski Kesyakov from the national road safety committee said that the road safety conditions in Bulgaria were poor and the number of traffic accidents had increased significantly.

During the summer, road accidents resulted in at least three deaths a day, Kesyakov said. In the past six years more than 13 000 Bulgarians aged between 15 and 24 were harmed on the roads and more than 900 people died, said he.