Bulgaria is represented in the majority of UK media as a cheap tourism destination. Information about the inexpensive ski resorts is published in newspapers like The Irish Times and The Times. The publications report that Bulgarian tracks are mainly suitable for inexperienced skiers. The number of British tourists visiting Bulgaria for the winter season is growing every year. Growing interest toward Bulgaria is evident in the fact that a number of tourism agencies are including the country as a tourist destination in their catalogues for the first time. The number of British tour operators offering trips to Bulgaria is growing. Currently there are about 35 companies offering such services in Britain.
Bulgarian resorts offered cheap prices, refurbished ski tracks and hotel buildings, The Irish Times reports. A one week stay, including airplane tickets will cost no more than 500 euro according to the publication. The Times writes that the only legacy from Bulgaria's socialist past is the low prices. Resorts have totally changed and have practically become new places with the construction of hotels and renovation of the infrastructure, Dnevnik newspaper reported.