The State Agency for Tourism (SAT) will launch a national tourism campaign aiming to promote internal tourism.
The campaign will involve a number of advertising videos presenting the huge inside potential of the country and the wide range of tourism opportunities and forms, Focus news agency reported.
The main target of the campaign is to inform Bulgarian society about the cultural, historical and natural treasures of the country.
The campaign will be aired starting August 28 on Bulgarian National Television (BNT) and private television bTV.
The first video to be broadcast on BNT, bTV and Fox Life last 30 seconds and will be devoted to sea tourism.
The TV advert includes footage from advertising clips owned by SAT. The video shows that summer continues in Bulgaria through September with unforgettable feelings. SAT said that the Bulgarian tourist was the most important one for the country.
