The British web site JustSofia.co.uk will promote the potential of Bulgaria's capital as tourism destination.

The owners of the Just Sofia company Pavlina and Paul Jackson have experience in real estate and tourism both in Bulgaria and the UK, Dnevnik newspaper said.

Although the couple lived in Coventry, they were well acquainted with the specific needs of the British and Bulgarian business societies as they often travelled to Sofia on business, Dnevnik said.

The site provides information on life in Bulgaria's capital and coverage of current events. The target group includes all British who chose Sofia as their holiday destination or planned moving permanently to Bulgaria's capital. The information might turn useful for those interested in investing in the country or arriving in Sofia on a business trip, Dnevnik reported.

The site sections offer a short history and Sofia city map, information on accommodation and travel in the capital and property on sale. Visitors can see the photo gallery and publish their comments in the forum section.