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Bulgaria’s April holidays costing economy hundreds of millions – report

Wed, Apr 11 2012 08:55 CET 2785 Views
Bulgaria’s April holidays costing economy hundreds of millions – report

A week after the world's Protestants and Roman Catholics, Bulgarian's Orthodox Christians celebrate Easter from February 13 to 16 2012.

Photo: Reuters

The long weekends in April 2012 will mean losses to Bulgaria’s economy of between 150 million and 200 million leva, according to the Sofia-based Centre for the Study of Democracy.
 
Bulgaria has a four-day weekend for the Orthodox Christian Easter from February 13 to 16, and another long weekend at the end of the month, with a special public holiday declared on Monday April 30 ahead of the May 1 Labour Day holiday.
 
The losses to the economy result from time off, payment of overtime and decline in turnover, the centre said, while noting that this was not equally valid for all businesses and companies.
 
The biggest losers were industry, trade and banking, the centre said, according to a report by television station bTV.
 
Because of the economic crisis, many businesses would not be paying Easter bonuses and could not afford to pay overtime for working on the days off. So they would just close their doors and await the losses, the report said.
 
"Companies that have deadlines to carry out contracts and orders will be big losers if they cannot fulfil contracts on time and will be forced to pay penalties," said Tsvetan Simeonov of the transport industry chamber. "Other losers will include those who, because of the holidays, lose customers and markets."
 
But the holidays are good news for some, including food retail chains, hoteliers, restaurateurs and service stations.
 
Estimates are that 250 000 Bulgarians will travel this Easter. Those spending the holidays with relatives will spend on average 128 leva (about 64 euro) while those staying in hotels will spend about 240 leva. Those going abroad would be spending about 500 leva, the report said.
 
European Union statistics show that even when there are no holidays, Bulgarians are among the least productive in the EU.
 
Officially, specially-declared days off decreed by the Cabinet – usually, to create a four-day weekend – are meant to be traded off against "working in" on another day, customarily a Saturday close to the special day off. But there is no firm evidence how well this system works in terms of employees actually working.

Apart from the "enforced leisure" of Bulgaria's increasing number of unemployed, said by Eurostat to have been 12.4 per cent in February 2012, Bulgarians are headed for another four-day weekend in May 2012, from the 24th to the 26th.

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Bulgarian tourists who plan to spend the four-day Easter weekend in Greece are advised to contact their tour operators, since Bulgarian flag carrier Bulgaria Air has also cancelled its flight to Athens on April 15.

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Appointments

Kamenitza

Kamenitza

Yassen Lyubenov is the new head of marketing at Bulgarian beer brewer Kamenitza. Lyubenov has 12 years of experience in marketing in the fast-moving consumer goods sector and has started his career as assistant brand manager at Kraft Foods Bulgaria. He later became brand manager at Wrigley Bulgaria, with responsibilities for Bulgaria and Macedonia. Prior to joining Kamenitza, he was senior marketing manager at Wrigley Russia, where he was in charge of brand expansion into Ukraine, Belarus, Central Asia and the Caucasus. Lyubenov has a bachelor's degree in international business administration from the University of Lincoln, UK.

Employment Agency

Employment Agency

Kamelia Lozanova has been appointed the executive director of the Employment Agency, a position she has held ad interim since September 2011, following the resignation of her predecessor Rossitsa Stelianova. Prior to that, Lozanova was the agency's deputy executive director in charge of international projects and European programmes. She has been with the agency for more than 20 years. Lozanova has a degree in Slavonic philology from the St Kliment Ohridski University of Sofia.

Uniqa

Uniqa

Gloria Dimitrova has been appointed executive director and member of the managing board at Uniqa Life Insurance Bulgaria. Dimitrova began her career in 1998 at the insurance supervision directorate, but moved to the private sector and worked for professional services and insurance brokerage firm Marsh&McLennan and US insurer AIG, both in Bulgaria and the Middle East. She joined Uniqa as regional director for Sofia in 2010. Dimitrova has a degree in economics from the University for National and World Economy in Sofia and a master's degree in insurance from the Business Academy in Svishtov.

Beiersdorf

Beiersdorf

Bedros Kalfayan, general manager of skin care and cosmetics company Beiersdorf Bulgaria, will oversee the parent's company units in Romania and Moldova starting April 1. Following company restructuring, Beiersdorf's subsidiaries in the three countries were merged and are now one unit, part of Beiersdorf Central and Eastern Europe. Kalfayan joined Beiersdorf in 2007 as sales manager and was promoted to general manager in 2008. Prior to that, he worked for Axxon Bulgaria, Ferrero and Rubella. Kalfayan has a master's degree in industrial management from the Technical University in Sofia.

Hewlett-Packard

Hewlett-Packard

Sasha Bezuhanova has been appointed Hewlett-Packard public sector director for emerging markets, where she will oversee HP public sector activities in 63 countries, including Bulgaria. Bezuhanova will also be in charge of HP's relations with the European Union. Bezuhanova has been HP's public sector director for Central and Eastern Europe since 2008; before that she was general manager of HP Bulgaria since 1998. Bezuhanova has a master's degree in electronics from the Technical University in Sofia and has completed a managment programme at INSEAD.