Bulgarian mobile carrier Globul has signed a partnership agreement with English football club Manchester United, becoming the first Bulgarian company to secure a major international sponsorship deal. The contract will run until the end of the 2013/14 English Premier League season, Globul said.
Majority-owned by Greek operator Cosmote, a unit of OTE Group controlled by Deutsche Telekom, Globul is also the first company in Eastern Europe to sign such an agreement with the club, which has similar sponsorship deals with a range of telecoms from Asia and Africa.
Under the terms of the agreement, Globul will offer the club’s fans in Bulgaria access to exclusive Manchester United news, interviews, special features and other content over its mobile network.
The two parties will also jointly develop a promotional website in Bulgarian and English, specifically tailored for local supporters. Through various promotion and subscription reward initiatives, fans will have the chance to win signed merchandise and gain access to tickets at Old Trafford, Globul said in a statement.
Ten tickets will offered to subscribers of the new Globul United tariff plan who opt in by February 22, the carrier said. A further four tickets will go to the winners of a draw among existing Globul customers.
"I am very pleased to welcome GLOBUL to Manchester. Anything that brings our international fans closer to the Club is a good thing and we are looking forward to developing the partnership in the future," Manchester United manager Alex Ferguson said.
United is one of the foreign clubs with the largest following among Bulgarian football fans, a standing it had even before signing Bulgaria's best current player Dimitar Berbatov in September 2008. In one well-publicised case, a local fan has spent years trying to legally change his name to Manchester United.
The narrow focus of many euro zone countries on fiscal austerity is deepening the jobs crisis and could even lead to another recession in Europe, said the Director of the ILO Institute for International Labour Studies and lead author of the report, Raymond Torres.
Yassen Lyubenov is the new head of marketing at Bulgarian beer brewer Kamenitza. Lyubenov has 12 years of experience in marketing in the fast-moving consumer goods sector and has started his career as assistant brand manager at Kraft Foods Bulgaria. He later became brand manager at Wrigley Bulgaria, with responsibilities for Bulgaria and Macedonia. Prior to joining Kamenitza, he was senior marketing manager at Wrigley Russia, where he was in charge of brand expansion into Ukraine, Belarus, Central Asia and the Caucasus.
Lyubenov has a bachelor's degree in international business administration from the University of Lincoln, UK.
Kamelia Lozanova has been appointed the executive director of the Employment Agency, a position she has held ad interim since September 2011, following the resignation of her predecessor Rossitsa Stelianova. Prior to that, Lozanova was the agency's deputy executive director in charge of international projects and European programmes. She has been with the agency for more than 20 years.
Lozanova has a degree in Slavonic philology from the St Kliment Ohridski University of Sofia.
Gloria Dimitrova has been appointed executive director and member of the managing board at Uniqa Life Insurance Bulgaria. Dimitrova began her career in 1998 at the insurance supervision directorate, but moved to the private sector and worked for professional services and insurance brokerage firm Marsh&McLennan and US insurer AIG, both in Bulgaria and the Middle East. She joined Uniqa as regional director for Sofia in 2010.
Dimitrova has a degree in economics from the University for National and World Economy in Sofia and a master's degree in insurance from the Business Academy in Svishtov.
Bedros Kalfayan, general manager of skin care and cosmetics company Beiersdorf Bulgaria, will oversee the parent's company units in Romania and Moldova starting April 1. Following company restructuring, Beiersdorf's subsidiaries in the three countries were merged and are now one unit, part of Beiersdorf Central and Eastern Europe. Kalfayan joined Beiersdorf in 2007 as sales manager and was promoted to general manager in 2008. Prior to that, he worked for Axxon Bulgaria, Ferrero and Rubella.
Kalfayan has a master's degree in industrial management from the Technical University in Sofia.
Sasha Bezuhanova has been appointed Hewlett-Packard public sector director for emerging markets, where she will oversee HP public sector activities in 63 countries, including Bulgaria. Bezuhanova will also be in charge of HP's relations with the European Union. Bezuhanova has been HP's public sector director for Central and Eastern Europe since 2008; before that she was general manager of HP Bulgaria since 1998.
Bezuhanova has a master's degree in electronics from the Technical University in Sofia and has completed a managment programme at INSEAD.
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