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Sat, May 26 2012
Bulgaria's Economy Ministry to rekindle interest in tourism via two million leva campaign
Deputy minister Ivo Marinov
Photo: Anelia Nikolova
Bulgaria is to invest about 2.1 million leva in a large-scale campaign, for the second time in the past two years, to encourage domestic tourism among Bulgarians, Deputy Economy Minister Ivo Marinov said.
Funds for the initiative will be provided under the five million euro Regional Development programme of the European Union.
The remaining three million euro will be channelled into the roll-out of another campaign, likely to be introduced next year, he said.
The contract for the campaign has been awarded to the Provinent Business Group Partners 3 consortium, comprised of four firms, including OM Sofia, part of advertising agency Ogilvy, 24/7 Entertainment, Metropolis Group and Reforma Advertising.
The initiative will be popularised by radiо, TV, newspaper and outdoor advertisements.
The campaign, which will be also presented on 11 websites, aims to reach an audience of two million TV viewers, two million radio listeners, 200 000 readers and two million internet users.
Source: Dnevnik.bg
Funds for the initiative will be provided under the five million euro Regional Development programme of the European Union.
The remaining three million euro will be channelled into the roll-out of another campaign, likely to be introduced next year, he said.
The contract for the campaign has been awarded to the Provinent Business Group Partners 3 consortium, comprised of four firms, including OM Sofia, part of advertising agency Ogilvy, 24/7 Entertainment, Metropolis Group and Reforma Advertising.
The initiative will be popularised by radiо, TV, newspaper and outdoor advertisements.
The campaign, which will be also presented on 11 websites, aims to reach an audience of two million TV viewers, two million radio listeners, 200 000 readers and two million internet users.
Source: Dnevnik.bg
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My friend has a saying about Bulgarians: 'They can see the € sign on your forehead from 10 kms away'. Very apt as my experience over 5 years has taught me. The comments from Warren neatly sums it up. Writing from Ireland, we only know too well about this, that's why we are nicknamed 'Rip-off Republic'. Value for money first and last is the key.
warren I know what you mean and equally how frustrating it can be to see such a Country with so much potential and beauty.
This comment has been removed by the moderator because it contained foul, abusive or discriminating language
Thats right Warren. I don't tink the Bugarians will ever get this.
Being British and living and working here in Bulgaria, I cannot see this well meant effort working! As a former director of tourism in the UK I know how difficult it can be at the best of times. The problem here is you dont have an understanding of what customer service means, with people constantly not being served quick enough, being spoken to in a rude manner, and worse of all not being given the correct change, which in the eyes of a tourist is theft. The internet is now the first point of reference and to be frank Bulgaria [...]
Read the full comment still hasn't mastered its use. Websites are missing essential content, the pricing is often wrong and still different for Bulgarians compared to other nationals who find themselves paying more. Many hotels dont have online booking facilities which is a must as people feel more secure in knowing their booking is confirmed and paid for. I could go on. The sad thing is, Bulgaria is a fantastic place to visit with much to offer the Bulgarian tourist as well as international visitors. I just wish the tourism industry would get with the times, update their systems, methods and start training their staff in proper customer service.