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MTG launches new pay-tv sports channel in Bulgaria

Thu, Apr 29 2010 11:28 CET

byNick Iliev

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MTG launches new pay-tv sports channel in Bulgaria

Photo: Reuters

MTG launches new pay-tv sports channel in Bulgaria

Modern Times Group (MTG) said in a media statement that a new pay sports pay-TV channel called Nova Sport will start broadcasting in Bulgaria on April 2010.

According to the statement, Nova Sport will feature premium sports content including English Barclays Premier League and UEFA Champions League football, IAAF Diamond League athletics, and 2010 IIHF World Championship ice-hockey.

The new feature would be the 14th sports channel to be launched by MTG, replacing the current free-TV channel MM in third party satellite, cable and IPTV networks, the statement said.

"The further enhancement of our pay-TV channel offering in Bulgaria with the launch of Nova Sport reflects our commitment to provide the very best in premium content to subscribers," Hans-Holger Albrecht, President and CEO of MTG, said.

Nova Sport will be available on about 60 per cent of Bulgarian TV households from launch. MTG’s offer in Bulgaria will also be enhanced from May 5 with the launch of the pay-TV channel Viasat Nature.

MTG’s pay-TV channel offering in Bulgaria already comprises the TV1000 Balkan, Viasat History and Viasat Explorer channels.

MTG’s Bulgarian free-TV offering consists of four free-TV channels – Nova TV, Diema, Diema 2 and Diema Family, which had a combined commercial share of viewing of 29.3 per cent in the 18 to 49-year-old target group in the first quarter of 2010.

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Comments

Anonymous blighty Thu, Apr 29 2010 11:49 CET
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As long as they aren't expecting anyone to actually pay extra to watch this channell I am sure it will be a success


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