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Sat, May 26 2012
Outsourcing industry in Bulgaria on the rise
Outsourcing companies are poised to create more than 2500 jobs in Bulgaria in 2010, Call Point New Europe said, cited by Investor daily on March 4 2010.
The Bulgarian outsourcing firm Call Point said that this particular sector has created 20 per cent more jobs in Eastern Europe in 2009 than in 2008.
Reportedly, growth in Bulgaria is stronger than the average growth for Eastern Europe, and this trend is likely to continue because the country "offers good potential, quality services and low cost", Filip Ugrinov, CEO of Call Point New Europe told Investor.
Ugrinov reckons that in Bulgaria the outsourcing industry could employ as many as 40 000 people in a few years, while the current figure stands at about 5000.
According to data from the AT Kearney consulting agency, "Bulgaria is the most appealing country in Europe at the moment". The criteria the agency cites are "salaries, infrastructure, taxes and financial attractiveness".
Reportedly, Bulgaria comes ahead of Romania in these criteria, apart from "work force", where Romania scores considerably better .
The Bulgarian outsourcing firm Call Point said that this particular sector has created 20 per cent more jobs in Eastern Europe in 2009 than in 2008.
Reportedly, growth in Bulgaria is stronger than the average growth for Eastern Europe, and this trend is likely to continue because the country "offers good potential, quality services and low cost", Filip Ugrinov, CEO of Call Point New Europe told Investor.
Ugrinov reckons that in Bulgaria the outsourcing industry could employ as many as 40 000 people in a few years, while the current figure stands at about 5000.
According to data from the AT Kearney consulting agency, "Bulgaria is the most appealing country in Europe at the moment". The criteria the agency cites are "salaries, infrastructure, taxes and financial attractiveness".
Reportedly, Bulgaria comes ahead of Romania in these criteria, apart from "work force", where Romania scores considerably better .
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High knowledge, competence key for success of Bulgaria's outsourcing sector - McKinsey
A McKinsey survey in 139 countries worldwide identified five factors that would encourage the development of the outsourcing industry: infrastructure, financial capital, business environment, human capital and local demand. According to the survey, Bulgaria scored below average in the five factors.
Optimism about Bulgaria's outsourcing, offshoring potential
Headcount in outsourcing, offshoring industry in Bulgaria could reach 100 000 in five years.
Can Bulgaria reach for bigger slice of outsourcing action?
AmCham, InvestBulgaria Agency and Colliers International to host high-powered debate in Sofia on November 11, bringing together Cabinet ministers, companies experienced in outsourcing and many others, to discuss opportunities and challenges in outsourcing and offshoring.
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Appointments
Employment Agency
Kamelia Lozanova has been appointed the executive director of the Employment Agency, a position she has held ad interim since September 2011, following the resignation of her predecessor Rossitsa Stelianova. Prior to that, Lozanova was the agency's deputy executive director in charge of international projects and European programmes. She has been with the agency for more than 20 years. Lozanova has a degree in Slavonic philology from the St Kliment Ohridski University of Sofia.
Uniqa
Gloria Dimitrova has been appointed executive director and member of the managing board at Uniqa Life Insurance Bulgaria. Dimitrova began her career in 1998 at the insurance supervision directorate, but moved to the private sector and worked for professional services and insurance brokerage firm Marsh&McLennan and US insurer AIG, both in Bulgaria and the Middle East. She joined Uniqa as regional director for Sofia in 2010. Dimitrova has a degree in economics from the University for National and World Economy in Sofia and a master's degree in insurance from the Business Academy in Svishtov.
Kamenitza
Yassen Lyubenov is the new head of marketing at Bulgarian beer brewer Kamenitza. Lyubenov has 12 years of experience in marketing in the fast-moving consumer goods sector and has started his career as assistant brand manager at Kraft Foods Bulgaria. He later became brand manager at Wrigley Bulgaria, with responsibilities for Bulgaria and Macedonia. Prior to joining Kamenitza, he was senior marketing manager at Wrigley Russia, where he was in charge of brand expansion into Ukraine, Belarus, Central Asia and the Caucasus. Lyubenov has a bachelor's degree in international business administration from the University of Lincoln, UK.
Beiersdorf
Bedros Kalfayan, general manager of skin care and cosmetics company Beiersdorf Bulgaria, will oversee the parent's company units in Romania and Moldova starting April 1. Following company restructuring, Beiersdorf's subsidiaries in the three countries were merged and are now one unit, part of Beiersdorf Central and Eastern Europe. Kalfayan joined Beiersdorf in 2007 as sales manager and was promoted to general manager in 2008. Prior to that, he worked for Axxon Bulgaria, Ferrero and Rubella. Kalfayan has a master's degree in industrial management from the Technical University in Sofia.
Hewlett-Packard
Sasha Bezuhanova has been appointed Hewlett-Packard public sector director for emerging markets, where she will oversee HP public sector activities in 63 countries, including Bulgaria. Bezuhanova will also be in charge of HP's relations with the European Union. Bezuhanova has been HP's public sector director for Central and Eastern Europe since 2008; before that she was general manager of HP Bulgaria since 1998. Bezuhanova has a master's degree in electronics from the Technical University in Sofia and has completed a managment programme at INSEAD.
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expat,
McDonald's in BG is probably just as productive as one anywhere else. When a company outsources, it outsources its knowhow and productivity as well... It's all about the way you do things - simple training.
Service only applies to phone costumer service, and that's just a part of the outsourcing done, not to mention that too can be addressed with the initial training. The problem we have in BG is that many of the employers are also clueless about service and costumer relations, so it's hard to train, isn't it...
[...]
Read the full comment />
Hardy,
From the US, India is equally far if you should fly east or west. That's a very long flight. What BG has, besides quality of life that cannot be compared to a place like Mumbai or Chandigar, is proximity to major EU centers as well as the US in relative terms. It also has a 10% flat corporate tax - India has VERY high taxes - Lets also not forget that BG is part of the EU and for a low cost location it still comes with the predictability of the all important EU laws and avenues for recourse.
Predictability is more important than anything else.
"Call Point New Europe" a company looking for expats to work for them. If they want expats to work for them they should investigate how to treat them. As long as they treat expats like Bulgarians it will be hard for them to find them. It seems very hard for them to keep people applying for jobs with them informed whether they get a job or they should keep looking further. Is it really that hard to let someone know what is going on after showing up at their office for an interview four times for the same job and [...]
Read the full comment spending time and energy whether they get the job or not? Treat people with some respect and they maybe even like working for you.
After working with few indian companies outsourcing tech support, I find that cultural values and the level of service in Bulgaria is much better than what I've experienced with the Indian companies. Also the english accent of an indian native speaker although grammatically correct, is very difficult to understand. I am constantly called Mr. Bobby (by my first name not family name). This may be acceptable in the indian culture but not in the western culture. Just an example of what I mean.
@expat -Very well said
Can somebody help me understand? How is an outsourcing business in BG more profitable and effective in comparison to the same business in India?
We are BPO in India and are looking to expand our operations. Should we think of BG as a possible location for Operations?
Please share your views.
I am in outsourcing in industry and I cannot see the big opportunity.
It is true BG has currently favorable labor costs. but with continuous increases in salaries this advantage is melting.
Secondly the big issue is productivity. if an company outsources its business to BG, and with productivity in BG is about 1/3 (means work takes 3x longer) and labor costs are also 1/3 the net profit for outsourcing is ZERO. actually there is additional costs for overhead for outsourcing. So key is to increase BG productivity levels to (western) EU [...]
Read the full comment standards.
And thirdly is the quality of service. If the service quality and customer orientation is on typical BG level, this is not satisfying for the company it can be disastrous!
summary: there are opportunities, but must carefully implemented ! good luck