Sat, Feb 11 2012

Sofia municipality puts Serdika Center mall construction on hold

Fri, Jan 29 2010 10:51 CET 4920 Views 5 Comments
Sofia municipality puts Serdika Center mall construction on hold

Serdika Center construction site in 2009

Photo: Maria Sabotinova

Sofia mayor Yordanka Fandukova has issued an order freezing construction of Sofia's Serdika Center shopping mall, currently being built on Sitnyakovo Boulevard, Bulgarian news agency BTA said on January 28 2010.

City hall inspectors had discovered that the mall's builders had closed access to the nearby Popova Shapka street and had started using it as a construction site without having the proper permit to do so, BTA said.

The mall's owners will be fined 10 000 leva, BTA said. So far, city hall inspectors have issued a total of 12 warnings and fines to the mall's builders for a number of offences, including closing lanes of Sitnyakovo Boulevard for construction purposes, BTA said.

Sofia's Serdika Center shopping mall is scheduled to open on March 16 2010. The project is driven by ECE Project Management Bulgaria and Sparkassen Immobilien AG.

The total investment for Serdika Center is 220 million euro. Serdika Center is designed to be one of the largest shopping malls in Sofia, encompassing 50 000 sq m of trade area and 35 000 sq m of office space. It will have more than 1600 parking spaces beneath and above the centre.

The mall has already rented out close to 96 per cent of its commercial space. The mall will have a golden exterior, something unprecedented for Bulgaria. Significantly, it will not be marketed as a recreation centre, hence the lack of cinemas. There will be restaurants, but the main attraction of the mall will be thematic presentations to be conducted at specified intervals.

The stores within the mall will have a common strategy, image and policy, offering high class goods and services. Up until this point 80 per cent of the stores and parcels within the mall have already been rented out, or 175 stores out of 220.

Among the tenants will be Zara, Piccadilly, Technopolis, Beauty Zone and long-time partner Peek and Cloppenberg.

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Comments

Anonymous Jack Thu, Feb 04 2010 18:37 CET

Keith,if businessmen cannot even get a shopping mall built here, what makes you think anyone would seriously think of trying to build a major automobile manufacturing facility. Businessmen in China are not enjoying the success that they have today by making bad decisions like building in an unfriendly business enviornment.

Anonymous peter Mon, Feb 01 2010 17:19 CET

well said Keith. Too bad nobody gives a shit. More than 15 yrs of arguing about a waste plant and still they rather transport all of Sofian waste tp Plovdiv. Too many wrong people are involved. Would be very simple to just think people would just wake up one day and see the light, for once to do what's best for Bulgaria instead of just thinking of how to gain the best possible personal profit.

Anonymous Keith Cordon Sat, Jan 30 2010 00:48 CET

It is a pity that when we visited Sofia recently the only instances of development were seen in subservient consumerism enterprises such as this shopping area. Surely as your commentator Peter and your Rapporteurs have understood before this is not the way to buy Bulgaria out of the deepest recession in its history. Consumerism is as we all read the idea that personal happiness can be obtained through consumption, through the purchase of goods and services. It is often equated in the phrase supporting consumerism is "Money can buy happiness." But without money consumerism cannot exist. Surely what is needed [...]

Read the full comment is a methodology to re balance this emphasis and bring in the wealth creation first so that the unemployed can gain jobs and income and then spend that on consumer-based goods.

I have heard that a Company from China is interested in building a Fabrication Plant to construct Electrically Driven Cars and Vans Buses and Lorries in European Union and they were looking at the SE Europe area for this. Now as they are talking of manufacturing and assembling up to 1 million vehicles a year in Europe by 2016 in a development of €2000 million this must surely this is what all the emphasis should be placed towards. The benefits for Bulgaria in jobs alone for this project would be at least 3500 jobs directly here and may be considerably more. This is the sort of project which would put Bulgaria and Sofia on the Employment Map for Europe. And furthermore with the upstream and downstream jobs multiplier (of 6 times) factored in would generate over 20,000 permanent jobs.

In addition to this I also mentioned before there is another Company based in the UK which uses the gravity pressure vessel and hydrolysis which is very interested in sorting through Sofia's and all of Bulgaria's Waste programme which would also generate around 1000 jobs by converting this to the Biofuel Ethanol for Transport.

Wake Up Bulgaria and listen to this for it is these types of projects which would stimulate growth not Shopping Malls that are reliant on Consumerism.

Anonymous mira Fri, Jan 29 2010 22:53 CET

220 mln Euro investment and only 5 000 Euro (10 000 BGN) fine??? Generally the fines in this country are ridiculously small. Fine them 1% of the investment and they won't even think of breaching the rules!!!

Anonymous peter Fri, Jan 29 2010 19:31 CET

"Sofia mayor Yordanka Fandukova has issued an order freezing construction of Sofia's Serdika Center shopping mall"

Bravo, means the mall will never open in time! Fine the building company and stop bothering them.


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