Fri, May 25 2012

Euro story

Fri, Oct 16 2009 10:01 CET 7189 Views 2 Comments
Euro story

HORSE BEFORE CART: Bulgaria may not know when it will be allowed into the eurozone, but is already certain what should be on its future coin – the Madara horseman, an early medieval large rock relief carved on the Madara plateau near Shoumen in north-eastern Bulgaria.

Photo: Klearchos Kapoutsis

Inflation brake

What neither took into account was that the nascent consumption boom, fuelled by cheap credit, would push inflation further up, leaving Bulgaria on the sidelines as it did not meet the Maastricht criteria.

By mid-2008, year-on-year inflation peaked at 15 per cent, made worse by the increase in fuel prices on world markets and the poor harvest the previous year. Having already progressively pushed back the target over the years, the Socialist-led cabinet that took office was forced to officially abandon any target in 2008.

Inflation was the only obstacle that prevented Bulgaria from submitting an official application to join the ERM-2, as the country met the other four criteria, according to the European Commission’s latest eurozone convergence report, published in May 2008.

Since then, the inflation has fallen drastically – a silver lining on the clouds of economic recession – but the global credit crunch has pushed long-term interest rates up, raising a new obstacle in Bulgaria’s way.

The next convergence report is due in May 2010.

Unending optimism
In the run-in to the July parliamentary elections, adopting the euro by 2013 was on the running platform of most major parties in competition. Despite witnessing the rebuffs coming from current eurozone members during the tenure of the previous cabinet, the new Government remains committed to fulfilling that pledge, even though analysts are skeptical of its chances of success.

Earlier in October, Finance Minister Simeon Dyankov said that Bulgaria would submit its formal application in January 2010, delaying its initial plans by two months in order to pass next year’s Budget and because the European Commission extended the deadline for member countries to submit their medium-term fiscal policy framework.

Dyankov said he had already met with most eurozone finance ministers, as well as ECB president Jean-Claude Trichet and European monetary affairs commissioner Joaquin Almunia.

"We have specified our position very clearly. Bulgaria will apply shortly for ERM-2," he said on October 7.

But aside from the economic reasons, entry to the eurozone needs political support and so far, it has been scarce in Western Europe, where the predominant opinion is that Eastern European member states should deal with the current recession and achieve a higher degree of economic convergence than they have now in order to be allowed in.

Slovakia, which joined the euro in January 2009, had enough support for its bid. Bulgaria’s membership in the EU has been plagued by constant criticism that Sofia is not doing enough to fight corruption and allowing the country to come one step closer to joining the eurozone would be seen as rewarding failure.

The rules
All EU member states that joined since 2004 and might join in the future are required to adopt the euro at some point, but there is no fixed timetable. Prior to joining the eurozone, an EU member state must meet five criteria set in the Maastricht Treaty:

* inflation of no more than 1.5 percentage points above the average rate of the three EU member states with the lowest inflation over the previous year

* a budget deficit at or below three per cent of gross domestic product

* government debt not exceeding 60 per cent of gross domestic product. A country with a higher level of debt can still adopt the euro provided its debt level is falling steadily

* long-term interest rates should be no more than two percentage points above the rate in the three EU countries with the lowest inflation over the previous year

* the national currency is required to enter the ERM-2 exchange rate mechanism two years prior to entry.

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Comments

Anonymous expat Mon, Oct 19 2009 19:00 CET

no one finds this interesting for commenting....?

Anonymous Expat Fri, Oct 16 2009 11:06 CET

It is very interesting to observe the discussion about currency board and joining EUR in BG since some time.

Either continuing currency board or devaluation, I think both ways are practicable for BG.
Having in mind that EUR is dominated by German FX policy, which was always a policy of hard currency and conservatism (as DEM was previously). in the 70ies and 80ie other countries (e.g. AT ) had a currency board to DEM. The hard currency block had always very difficult times, because all companies and employees had to give their best effort [...]

Read the full comment to be more competitive and productive than other countries like IT which evaluated their currency and made their services (Tourism) or products cheaper compared to hard currency countries (DE and AT), which focused on productivity and quality (made in Germany).
Having this in mind and projecting to BG will mean that BG has to make a enormous huge effort to make its companies and employees much, much, much more productive and improve quality in light year dimension in order be be successful compared to other countries in the region which just devaluated to be attractive.

Having said this I am conviced that it will be a very burdensome and hard way to recovery for BG (having the currency board in place). The recovery will be very slow and takes some time. But if the country, comprised by the mutual effort of each and every citizen, succeeds in constant improvement BG will arise out of the crisis much stronger than comparing neighborhood contries - but it will be a very long and hard road to walk for everyone !!


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Appointments

Employment Agency

Employment Agency

Kamelia Lozanova has been appointed the executive director of the Employment Agency, a position she has held ad interim since September 2011, following the resignation of her predecessor Rossitsa Stelianova. Prior to that, Lozanova was the agency's deputy executive director in charge of international projects and European programmes. She has been with the agency for more than 20 years. Lozanova has a degree in Slavonic philology from the St Kliment Ohridski University of Sofia.

Uniqa

Uniqa

Gloria Dimitrova has been appointed executive director and member of the managing board at Uniqa Life Insurance Bulgaria. Dimitrova began her career in 1998 at the insurance supervision directorate, but moved to the private sector and worked for professional services and insurance brokerage firm Marsh&McLennan and US insurer AIG, both in Bulgaria and the Middle East. She joined Uniqa as regional director for Sofia in 2010. Dimitrova has a degree in economics from the University for National and World Economy in Sofia and a master's degree in insurance from the Business Academy in Svishtov.

Beiersdorf

Beiersdorf

Bedros Kalfayan, general manager of skin care and cosmetics company Beiersdorf Bulgaria, will oversee the parent's company units in Romania and Moldova starting April 1. Following company restructuring, Beiersdorf's subsidiaries in the three countries were merged and are now one unit, part of Beiersdorf Central and Eastern Europe. Kalfayan joined Beiersdorf in 2007 as sales manager and was promoted to general manager in 2008. Prior to that, he worked for Axxon Bulgaria, Ferrero and Rubella. Kalfayan has a master's degree in industrial management from the Technical University in Sofia.

Kamenitza

Kamenitza

Yassen Lyubenov is the new head of marketing at Bulgarian beer brewer Kamenitza. Lyubenov has 12 years of experience in marketing in the fast-moving consumer goods sector and has started his career as assistant brand manager at Kraft Foods Bulgaria. He later became brand manager at Wrigley Bulgaria, with responsibilities for Bulgaria and Macedonia. Prior to joining Kamenitza, he was senior marketing manager at Wrigley Russia, where he was in charge of brand expansion into Ukraine, Belarus, Central Asia and the Caucasus. Lyubenov has a bachelor's degree in international business administration from the University of Lincoln, UK.

Hewlett-Packard

Hewlett-Packard

Sasha Bezuhanova has been appointed Hewlett-Packard public sector director for emerging markets, where she will oversee HP public sector activities in 63 countries, including Bulgaria. Bezuhanova will also be in charge of HP's relations with the European Union. Bezuhanova has been HP's public sector director for Central and Eastern Europe since 2008; before that she was general manager of HP Bulgaria since 1998. Bezuhanova has a master's degree in electronics from the Technical University in Sofia and has completed a managment programme at INSEAD.