Fri, May 25 2012

Hospitals in transition

Fri, Sep 04 2009 10:00 CET 2174 Views 1 Comment
Hospitals in transition

Photo: Georgi Kozhouharov

Closer to the doctor

World Bank experts believe that the need for restructuring is overwhelming, but that until now it has been unclear how to implement it. The document says that the process must be undertaken in accordance with people’s needs, location and demographics. New and high criteria must be incorporated, quality of service has to be improved drastically, and all patients assured access to a medical facility and effective treatment within 30 minutes of placing a distress call, at up to 60km from the establishment.

The report’s idea is to cut the number of hospitals providing active treatment by half and keep only those offering high quality services. The plan is to keep regional hospitals and most university hospitals. A hospital providing active treatment should handle a minimum of 1000 operations and 600 births a year, the report also says. The problem is much more serious with the 91 municipal hospitals. Most of them receive no funding from their respective city halls but only from the NHIF, although their medical services are not up to scratch.

The answer to this problem is that many of these hospitals will either have to get more funding from municipalities, or be privatised, or turned into hospices and clinics for additional treatment.

The project lobbies for the sharp reduction of specialised hospitals and for those remaining to be restructured or amalgamated within multi-profile establishments and university hospitals.

Currently, there are 68 private hospitals, most of which are specialised, for small surgeries, gynaecological care and internal diseases. Large multi-profile private hospitals, with one or two exceptions, are non-existent. Most private hospitals have between 15 and 30 beds, but according to the report they must be upgraded. They must also provide a wider variety of services and conform to European standards and requirements.

This way, the strategy aims to weed out the vital establishments from the superfluous. In light of the ever aging Bulgarian population, the strategy aims to create hospitals able to accommodate people needing long-term and additional treatment. Hospitals also need to improve their social welfare services because most patients do not always need to be admitted for treatment.

Currently, there are 4.97 such beds in the country for every 1000 people. In Europe’s most developed countries, the ratio is 42 for every 1000. The initial plan proposes for Bulgaria to have 11 beds for long-term treatment for every 1000 people, and with the overall restructuring of the medical system the number of admitted patients a year is expected to be slashed by 300 000 down to 1.4 million, or 190 people for every 1000.

*Kapital weekly, Issue 34

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Employment Agency

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Beiersdorf

Beiersdorf

Bedros Kalfayan, general manager of skin care and cosmetics company Beiersdorf Bulgaria, will oversee the parent's company units in Romania and Moldova starting April 1. Following company restructuring, Beiersdorf's subsidiaries in the three countries were merged and are now one unit, part of Beiersdorf Central and Eastern Europe. Kalfayan joined Beiersdorf in 2007 as sales manager and was promoted to general manager in 2008. Prior to that, he worked for Axxon Bulgaria, Ferrero and Rubella. Kalfayan has a master's degree in industrial management from the Technical University in Sofia.

Kamenitza

Kamenitza

Yassen Lyubenov is the new head of marketing at Bulgarian beer brewer Kamenitza. Lyubenov has 12 years of experience in marketing in the fast-moving consumer goods sector and has started his career as assistant brand manager at Kraft Foods Bulgaria. He later became brand manager at Wrigley Bulgaria, with responsibilities for Bulgaria and Macedonia. Prior to joining Kamenitza, he was senior marketing manager at Wrigley Russia, where he was in charge of brand expansion into Ukraine, Belarus, Central Asia and the Caucasus. Lyubenov has a bachelor's degree in international business administration from the University of Lincoln, UK.

Hewlett-Packard

Hewlett-Packard

Sasha Bezuhanova has been appointed Hewlett-Packard public sector director for emerging markets, where she will oversee HP public sector activities in 63 countries, including Bulgaria. Bezuhanova will also be in charge of HP's relations with the European Union. Bezuhanova has been HP's public sector director for Central and Eastern Europe since 2008; before that she was general manager of HP Bulgaria since 1998. Bezuhanova has a master's degree in electronics from the Technical University in Sofia and has completed a managment programme at INSEAD.