Sat, Feb 11 2012

Two Bulgarian wineries fined for lottery

Tue, Jul 21 2009 09:37 CET

byDnevnik.bg

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Two Bulgarian wineries fined for lottery

Photo: Julia Lazarova

Bulgaria’s anti-trust body slapped fines of more than 120 million leva on winemaker Todoroff and its local distributor Vinopoli.

The companies were punished a respective 105 160 leva and 20 160 leva for using non-market incentives aimed at affecting consumers’ choice and boosting sales.

Ivan Todorov, who holds the majority stake in Todoroff, said the fines will be appealed in court.

The fines were prompted by a lottery programme that offered a one-week cruise for two to the western Mediterranean costing more than 100 times the price of the company’s products, where the lowest price tag is 9.40 leva.

Local competition rules cap the prizes given out in company lotteries at 100 times the cost of the respective product.
 
Source: Dnevnik.bg

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