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Sat, Feb 11 2012
InBev pumps 15 million euro into new equipment at Bulgarian unit
Photo: AssenTonev
Belgian brewer Anheuser-Busch InBev, which owns Plovdiv-based brewery Kamenitza and Astika in Haskovo, is to invest 15 million euro in new equipment.
The company will install a new bottling line and build a state-of-the-art warehouse at its Haskovo plant, said the concern’s production director for the Balkans, Raymond de Virman.
While the Astika plant has a capacity for 24 000 bottles an hour of beer, the new line will alone will be able to churn out 50 000 bottes an hour. The warehousing facility to be built at the factory will store Kamenitza produce as well.
The two breweries produce seven brands including Kamenitza, Astika, Pleven, Slavyanka, Staropramen, Becks and Stella Artois.
De Virman played down reports that the concern plans to pull out of the East European market, saying the investment in the Haskovo brewery is well thought-out and will be implemented despite the economic hardships.
Even though beer consumption has fallen since the start of the year, grim forecasts are ungrounded as the market picks up mostly in the summer.
InBev’s Plovdiv and Haskovo breweries represent nearly 27 per cent of the Bulgarian beer market.
Source: Dnevnik.bg
The company will install a new bottling line and build a state-of-the-art warehouse at its Haskovo plant, said the concern’s production director for the Balkans, Raymond de Virman.
While the Astika plant has a capacity for 24 000 bottles an hour of beer, the new line will alone will be able to churn out 50 000 bottes an hour. The warehousing facility to be built at the factory will store Kamenitza produce as well.
The two breweries produce seven brands including Kamenitza, Astika, Pleven, Slavyanka, Staropramen, Becks and Stella Artois.
De Virman played down reports that the concern plans to pull out of the East European market, saying the investment in the Haskovo brewery is well thought-out and will be implemented despite the economic hardships.
Even though beer consumption has fallen since the start of the year, grim forecasts are ungrounded as the market picks up mostly in the summer.
InBev’s Plovdiv and Haskovo breweries represent nearly 27 per cent of the Bulgarian beer market.
Source: Dnevnik.bg
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Financial crisis will not hold back beer brewers in Bulgaria
Pressure from foreign players, the cheap own brands of retailers entering the Bulgarian market and stiff foreign competition will not shatter the determination of local producers to pump fresh amounts into new development.
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