Sat, Mar 20 2010

Mr.Bricolage expands into Serbia from Bulgarian division

Sat, Jun 13 2009 10:33 CET byDnevnik.bg 2947 Views
Mr.Bricolage expands into Serbia from Bulgarian division

Photo: Ivan Peikov

Doverie Brico, which owns the Mr. Bricolage franchise for Bulgaria, Macedonia and Serbia, will begin its regional expansion, planning to open a flagship store outside Bulgaria in Nis, southern Serbia.

Ground-breaking will take place within a week, the company said. The investor, Brico Spec, a wholly-owned subsidiary of Doverie Brico, would put nine million euro into the project.

Doverie Brico opened its first Mr. Bricolage outlet in Sofia in 2000. The ten-strong store network currently spans the capital city, Plovdiv, Varna, Bourgas, Stara Zagora, Blagoevgrad, Dobrich, Pleven and Rousse, sprawling on a combined area of 60 000 square metres. Last year, the units generated a turnover of 130 million leva, according to the company’s website.

Over the next few years, Doverie Brico plans to develop four more Serbian stores. Its Albanian, division, Brico Iliria, has already purchased a 24 000 sq m site in the capital city of Tirana.

The first do-it-yourself (DIY) chain to set foot in Bulgaria, Mr. Bricolage competes against Germany’s Praktiker, which entered the market in 2004, and Austria’s bauMax, which stepped foot in 2008. German chain OBI has also been reported as prospecting the market for several years.

Source: Dnevnik

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