I've been going on holiday to Bulgaria in Sunny Beach for the last few years and it has steadily gone downhill.
The people working there have become very rude, aggressive and greedy. They do not know the meaning of Customer Service, they have no manners or morals.
The cost of goods and services has doubled over the last couple of years, made worse by the fall of the pound against the leva.
I've even been shouted at by check-in staff at Bulgaria's airport, just for daring to ask if there were any exit seats left. They want a fortune for their goods they sell at the markets and stalls and they are all mostly very poor quality.
They get angry with you if you don't want to buy anything.
I've been ripped off by dodgy money exchanges. Even the bank staff are surly and rude, you feel scared and uncomfortable, just for asking to change money.
I've had dodgy food, which they've replaced but charged me for twice even though the fault was down to them.
Then they wonder why people are abandoning Bulgaria as a holiday destination, in their droves.
If they had acted decently and fairly, took more time and care, been polite, courteous and learnt to give service with a smile, instead of being surly and rude, and they were more fair with their prices, it could have been so different for them, Instead of taking advantage of the situation and just ripping people off.
They could have had a little gold mine there with a great future, but they have just spoilt it for themselves, with their dreadful attitudes.
It's such a shame for the few decent establishments there, which do give good service and are nice people, they have been let down by the selfish, ignorant,rude,immoral greedy majority.

Shot themselves in the foot simple as.Things could have been oh so different for this country.

Just got back from my first trip this year to Bulgaria spoke to a mate who tells me of a hotel on golden sands with 3 guests and 32 staff no point in saying anymore .

Hotel owners have themselves to blame. For years, particularly tourists from Scandinavien complained of poor service standards of hotels, ranging from bad hotel food and breakfast and hotel staff UNCOMMITTED.
Reader about the visitors' hotel experience at
the major hotel booking sites are no hotels that would address the shortcomings that hotel visitors have made. Add to that poor service, sense of restaurants, strange food, and the fact that many have become robbed of rob gang in the evenings, so can understand Bulgaria itself that no tourists want to come back, but rather urge others to not go to Bulgaria. There is no crisis because of global financial crisis, it is of maximum self-created because of the greedy hotel owners and short-sighted Bulgarias.

Are they serious in Bulgaria about tempting tourists i have just checked the cost of flights from London/Gatwick on Bulgaria Air for July/August 2 adults return to Varna is £696. British Airways is £554 and Wizz Air from London/Luton is £397. I think Bulgaria Air is having a laugh.

I understand your frustration. Mentality of the conqured people takes generations to change. But how to help this warm people is the real question. EU is not doing the right thing. Their own smart people ran away for generations; biggest brain drain in history of the world.

These jokers will never get it. Kill the goose and no more eggs. I for one am tired of the double standard, surley service, rudeness of the staff. Bulgarians have been taught, trained and guided in developing tourism, but they will not change. If it wasn't for wife's parents, we would not spend a cent in this miserable xenophobic country.