Sun, Nov 08 2009
Photo: Wikipedia
CME is the owner of the Bulgarian based PRO.BG and Ring.BG television channels.
Step by step, private television stations have started redistributing the market of broadcasting rights for sport events, creating, in the end, a situation of complete market saturation that was almost unthinkable a few years ago. For the first time, the most profitable and attractive football club tournaments in Europe, the Uefa Champions League and the Uefa Cup Tournament (or the Uefa Europa League, as it will be called as of 2009), will be shown on cable channels, and not on one of the three terrestrial broadcasters.
TV2 and RingTV, the two channels owned by Central European Media Enterprises Ltd (CME) in Bulgaria, will broadcast the two Uefa tournaments - Champions League and the Europa League that will replace the Uefa Cup - starting from autumn 2009, Dnevnik daily reported on December 4. CME bought the broadcast rights and its TV2 will replace News Corp.'s bTV as the terrestrial channel carrying the matches. It will broadcast one Champions Leaguen match every Tuesdays and Wednesdays. RingTV will show two Europa League matches on Thursdays.
Within just two days, two large international companies paid a total of 731 million euro for two national and one cable Bulgarian broadcaster at the end of July 2008. Another television channel, which happens to be the biggest private broadcaster in the country, is reportedly preparing to be sold at a price that could reach 1.1 billion euro. Although it is far from European Union digitalisation standards, Bulgaria seems to have
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