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Fri, Feb 10 2012
Serdika Centre banks on innovative marketing strategy
A major new shopping mall, Serdika Centre, is scheduled to open in Sintiakovo Blvd in Sofia next year. The Bulgarian arm of the German investor, ECE Project Management Bulgaria, will present the mall as an attraction in itself, rather than as a marketing tool for the brand names within it.
Atanas Radev, the general manager of the Serdika Centre, was educated within the company in Hamburg, Leipzig and Hanover. His main priority is to devise a coherent strategy for Serdika Centre, for the entire duration of the contract with the investor – which will be a long-term scheme, spanning 10 to 15 years, Stroitelstvo Gradut reports.
The mall will have a golden exterior, something unprecedented for Bulgaria. Significantly, it will not be marketed as a recreation centre, hence the lack of cinemas. There will be restaurants, but the main attraction of the mall will be thematic presentations to be conducted at specified intervals.
The stores within the mall will have a common strategy, image and policy, offering high class goods and services. Up until this point 80 per cent of the stores and parcels within the mall have already been rented out, or 175 stores out of 220.
Among the tenants will be Piccadilly, Technopolis, Beauty Zone and long-time partner Reek and Cloppenberg.
"The rental price range in Serdika will be sorted in accordance with the current market in Bulgaria. They have considered other factors such as location, service and function. We don't give out space just to the highest bidder," said Plamen Ilchev, executive director of ECE Project Management Bulgaria.
The total investment for Serdika Centre is 220 million euro. "Serdika Centre will be one of the largest shopping malls in Sofia, encompassing 50 000 sq m of trade area and 35 000 sq m of office space. It will have more than 1600 parking spaces beneath and above the centre," Ilchev said.
Source: PropertyWise http://www.propertywisebulgaria.com/article/serdika-centre-banks-on-innovative-marketing-strategy/id_3173/catid_26
Atanas Radev, the general manager of the Serdika Centre, was educated within the company in Hamburg, Leipzig and Hanover. His main priority is to devise a coherent strategy for Serdika Centre, for the entire duration of the contract with the investor – which will be a long-term scheme, spanning 10 to 15 years, Stroitelstvo Gradut reports.
The mall will have a golden exterior, something unprecedented for Bulgaria. Significantly, it will not be marketed as a recreation centre, hence the lack of cinemas. There will be restaurants, but the main attraction of the mall will be thematic presentations to be conducted at specified intervals.
The stores within the mall will have a common strategy, image and policy, offering high class goods and services. Up until this point 80 per cent of the stores and parcels within the mall have already been rented out, or 175 stores out of 220.
Among the tenants will be Piccadilly, Technopolis, Beauty Zone and long-time partner Reek and Cloppenberg.
"The rental price range in Serdika will be sorted in accordance with the current market in Bulgaria. They have considered other factors such as location, service and function. We don't give out space just to the highest bidder," said Plamen Ilchev, executive director of ECE Project Management Bulgaria.
The total investment for Serdika Centre is 220 million euro. "Serdika Centre will be one of the largest shopping malls in Sofia, encompassing 50 000 sq m of trade area and 35 000 sq m of office space. It will have more than 1600 parking spaces beneath and above the centre," Ilchev said.
Source: PropertyWise http://www.propertywisebulgaria.com/article/serdika-centre-banks-on-innovative-marketing-strategy/id_3173/catid_26
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Sofia municipality puts Serdika Center mall construction on hold
The mall's builders have started using a nearby street as a construction site without the proper permit
Serdika Centre shopping mall opens on March 16 2010
The mall has already rented out close to 96 per cent of its commercial space.
German DEGI puts Mall of Sofia deal on the back burner
German property investment firm DEGI has postponed the purchase of Mall of Sofia, SeeNews Corporate Wire reported, quoting company information. The hazy financial environment has prompted the company to put off the deal until first-quarter 2008. The news that DEGI was preparing to acquire Sofia's flagship big-box shopping centre was broken by the anti-trust commission in early October. The regulator was to have a say on the deal.
Shopping for malls
Who would have thought at the beginning of 2003 that the run-down, half-completed concrete structure on the corner of Alexander Stamboliiski and Opulchenska boulevards in Sofia would soon turn into the high end of sale-for-profit investment. Nowadays, it has also become an indicator of the direction that Bulgaria's property market has taken.
City Center Sofia mall sold to Heitman for 101.5M euro
Equest Balkan Properties sold its City Center Sofia shopping centre to US real estate investment management firm Heitman for 101.5 million euro, Dow Jones news agency reported. The deal was announced on September 19 and should be wrapped up in November. Equest bought the shopping mall off-plan in 2006. It paid 94 million euro to the seller, Stroitown, a company linked to Roumen Gaitanski, the former owner of Sofia's refuse collection companies.
Equest `to sell mall'
A Bulgarian-language media report said that investment fund Equest Balkan Properties plc had hinted at its intention to sell City Center Sofia. Equest bought City Center Sofia for 94 million euro in March 2006, just two months before the mall's official opening. Investor.bg, reporting the possible sale, claimed that the information had come from Equest Partners Limited's investor relations officer Naomi Kora. The centre has a 44 000 sq m built-up area, 24 000 sq m of which is retail space. It has four floors and two underground levels, which have underground parking for about 500 vehicles, a hypermarket, two levels of shops, an entertainment centre with a six-screen cineplex and a total of 1500 seats, and a number of fast food outlets, restaurants, bars and coffee shops.
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I think your concern has some sort of basis, but it's not necessarily a valid one in my opinion. It's opening on 16th March, promising to be the largest mall in Bulgaria to date. Of course, there are going to be some disturbances in the area, considering its location right by the building blocks. It's one of those things which, in the short term, causes some annoyance, but it will be all the more worthwhile in the long run. I sympathise, but I'm sure you can deal with it.
Regards.
Yes it may be important to let the neighbours know how the building is going but is it also not important for the people who live near the building site not be constantly under stress from not being able to sleep from the concrete trucks using the small residential streets 24/7 as their route to get to the site not the main streets or anywhere else were they will not hassle the residents. We have lived here all of our lives and I think they should take more action in not bothering us also keeping the area clean as all [...]
Read the full comment around the workers throw their rubbish on the ground not to mention all the dust that has formed. There is no regulation from the all night noise & light pollution they have been torturing us with for over a year now!! They keep the crane lights on all night or at least after 12 and it is like daytime out side which makes it very difficult to get to sleep. We will defiantly be taking more severe action as we have had countless meetings with the people in charge to NO effect they keep doing whatever they want without any sanctions at we are the victims!! I personally do not see it as normal to or ethical to lay down concrete on Sunday night till at least 3-4am we are human beings who also have jobs and being able to sleep effects us in our performance at out place of work. If they intend to pay us our salaries so we don't have to go to work but I guess not these are all very significant accusations which will definitely hold up in any normal court but as we all know Bulgaria is not so good in that department. So we will put ALL of our efforts together with the hope of peace & quite!!!